Alinean Delivers Value Finder(TM) for Salesforce.com's AppExchange26 May 2006
Alinean, Inc., the leading expert on business value selling solutions, and salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced the availability of Value Finder(TM) for salesforce.com's AppExchange. Technology solution providers' sales and marketing teams can now deploy Value Finder within their Salesforce implementation to uncover targeted, qualified opportunities, and generate compelling engagement sheets. Built on the AppExchange on-demand platform, Value Finder for AppExchange is immediately available for test drive and deployment at http://www.salesforce.com/appexchange . The announcement was made today at Appforce, salesforce.com's first annual AppExchange partner, user and developer conference.
Alinean's Value Finder delivers the first targeted account intelligence software specifically designed for technology solution providers. With proprietary IT spending research and corporate financial profiles, the software provides the tools sales and marketing teams need to effectively research market opportunities and create targeted campaigns.
Using the on-demand Value Finder software, sales and marketing professionals can identify from among 20,000 worldwide companies the most likely prospects that match specific IT spending or specific business improvement opportunities, and obtain contacts from a database of more than 150,000 key business and IT decision makers within 32 specific industry segments. From this targeted data, they can then prepare focused, ranked profile reports on over 200 different key IT spending and financial performance indicators. Such reports include lists of the top IT spenders worldwide, companies with higher or lower-than-average IT spending, high employee/staff ratios, wallet share reports, top performer lists, or targeted campaign lists.
The integrated Value Finder for AppExchange solution makes CRM more powerful by:
* Delivering proprietary research, market dynamics and industry vertical insight to the sales and marketing decision-making process -- helping to best determine the prospects most in need of a companies' solutions
* Easily building campaigns targeted at specific value opportunities and buyer contacts
* Intelligently creating targeted campaign lists based on IT spending, management or key performance issues relevant to those addressed by the company's solutions
* Direct import capability for buyer contact information at over 20,000 companies with 150,000 buyer contacts within 32 specific industry segments
* Delivering pre-set research reports to gain insight and prepare target lists quickly and easily from a large universe of potential prospects
* Empowering the sales team to engage Cx-level executives and buyers with compelling "tear sheets" that analyze the market, competitive rankings and value opportunities
"As the trend continues for more scrutiny on each purchase and lengthening sales cycles, companies recognize that understanding market dynamics, targeting the right account opportunities and quantifying the value proposition for prospects is essential to gain competitive advantage," said Tom Pisello, CEO and founder of Alinean. "With Value Finder for AppExchange, we are excited to launch a new breed of tools for IT sales and marketing professionals focused not on sales efficiency, but on driving new levels of sales effectiveness."
"Companies of all sizes are continually focused on increasing sales effectiveness," said Bobby Napiltonia, senior vice president, worldwide channels and alliances, salesforce.com. "Alinean's Value Finder for AppExchange provides an excellent solution for focused prospecting and targeting the right accounts to maximize results."
Value Finder for AppExchange is one of more than 250 applications created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on- demand applications that go beyond CRM. AppExchange enables all of these on- demand applications to be easily shared, exchanged and installed with one click into a customer's salesforce.com account. AppExchange can be found at http://www.salesforce.com/appexchange .
About Alinean
Alinean develops software and solutions to streamline the IT selling process with business value selling solutions -- using ROI/TCO and business case analysis to prove and improve the value of solutions to prospects and customers. The company's founding team pioneered the concept of interactive ROI and TCO software in 1994, developing award-winning solutions for leading IT solution providers and consultants. Its research methodologies and software tools are used by analyst firms and consultancies such as IDC and IT solution providers such as Oracle, HP, Dell, SAP, Microsoft, Symantec and IBM, and have helped justify billions of dollars in IT spending and derived value. For more information, visit http://www.alinean.com or call 407.382.0005.
About salesforce.com
Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at http://www.appexchange.com . Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.
As of April 30, 2006, salesforce.com manages customer information for approximately 22,700 customers and approximately 444,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com , or call 1-800-NO-SOFTWARE.
Salesforce.com is a registered trademark of, and AppExchange and Successforce are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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