ATI CrossFire'TM' Introduces 'Boundless Gaming' to the World7 June 2006
CrossFire increases performance, adds asymmetric physics, and simplifies the experience for gamers
ATI Technologies Inc. (TSX: ATY)(NASDAQ: ATYT) is loosening the ties that bind gamers to their physical realities by immersing them in a simulation more complete than anything they've seen before. The 'boundless gaming' experience is created by combining the rendering horsepower of two ATI graphics cards with a third devoted to modeling the environment. This asymmetric CrossFire configuration fuses the best looking, highest performing graphics available with physics performance beyond anything available on a PC before(1). Added to the Intel® Core™ 2 Duo platform, it introduces 'boundless gaming' to the world on the highest performing PC platform ever conceived.
Traditional PC games face two principal constraints: they're sometimes CPU-bound, limited by how much the processor can handle; or they're sometimes GPU-bound, limited by the amount of information the graphics cards can process. The same processing limitations also impact how well games can imitate reality. Today, ATI is breaking down those barriers. ATI's CrossFire™ X1900 multi-GPU solution in combination with Intel Core 2 Duo processors effectively address both the CPU and GPU-bound scenarios producing the best image quality and performance in games, while a single ATI GPU works to deliver realistic physics. The result is 'boundless gaming'.
ATI physics lets developers deliver true-to-life representations of reality in games, thanks to the superior parallel processing architecture of ATI's Radeon® X1K GPUs. The Radeon® X1900 XTX is one the highest performing physics processor available today, delivering a whopping 360 Gflops of processing power(1). Gamers will be able to enjoy scenes with 20,000 to 30,000 distinct objects that can now be accurately simulated and rendered at real-time frame rates, providing a more immersive experience.
CrossFire offers gamers a choice of physics configurations rather than being locked into symmetrical setups. This flexible architecture allows asymmetrical configurations as unlike cards can be used for physics processing in both 1+1 and 2+1 setups where one or two graphics cards are used for game rendering, while another card is used for physics. This open architecture accommodates all gamers, whether they want to use a high-end graphics card for physics, or a mainstream card.
Driving physics on the GPU, ATI also announced today that it is working with the leading middleware provider for the game industry in Havok. Havok FX™ is the brains behind the brawn of ATI's GPUs, helping to deliver the most immersive game experiences yet. Using Havok FX, developers can enable more convincing environments that include richer, more detailed explosions, smoke, debris, fluids, and cloth.
"By unleashing Havok FX on ATI GPUs, we're opening the door for some of the most compelling game experiences ever seen," said David O'Meara, CEO, Havok. "Imagine explosions so realistic that thousands of pieces of shrapnel blanket the area dealing damage to characters and objects nearby. Imagine swirling mist and smoke so interactive that it washes behind you as your character runs through it. With the power of ATI GPUs and the ingenuity of the Havok FX engine, these are the type of in-game experiences gamers can expect."
To further simplify the CrossFire gaming experience, ATI has ramped up the CrossFire certification program to make it easier for gamers to recognize what products are CrossFire-ready. To ensure compatibility of components, and strong performance for CrossFire systems, over 90 products have been tested and certified since the program's inception in March. Gamers can find the most up-to-date list of CrossFire certified components, including graphics cards, motherboards, power supplies, and memory, at www.aticrossfire.com.
"The addition of physics to the CrossFire platform, and the continuing evolution of CrossFire is based directly on the feedback of hardcore gamers - CrossFire is not ATI's platform, it's gamers' platform," said Godfrey Cheng, Director of Marketing, Platform Technologies, ATI Technologies Inc., responsible for ATI's CrossFire strategy. "Asymmetrical physics support, broader certification, and untouchable overclockability are a direct result of gamers' input. CrossFire will continue to evolve to be more open, flexible and easy to use without sacrificing performance, and it starts with boundless gaming."
About ATI Technologies
ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics, PC platform technologies and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With fiscal 2005 revenues of US $2.22 billion, ATI has more than 3,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).
Important Information Regarding Forward-looking Statements
Certain statements in this news release, including but not limited to the features, performance and availability of the CrossFire and ATI physics processing may be considered "forward-looking". Such forward-looking statements are based on current expectations, and, accordingly, entail various risks and uncertainties. Risks that could cause actual results to differ materially from such forward-looking statements include potential software or hardware-related issues or conflicts, the development of new products or technologies, overall system performance and other unforeseen risks. We therefore cannot provide any assurance that such forward-looking statements will materialize. We assume no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or any other reason. Additional information concerning risks and uncertainties affecting our business and other factors that could cause actual results to differ materially from any forward-looking statement is contained in our filings with Canadian and U.S. securities regulatory authorities, including our 2005 Annual Information Form and 2005 Annual Report filed on SEDAR at www.sedar.com. Our Form 40-F and other filings we make with the U.S. Securities and Exchange Commission are available on EDGAR at www.sec.gov.
Copyright 2006 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.
For media or industry analyst support, visit our Web site at www.ati.com
(1). Performance claim based on internal measurements done using physics HLSL shaders written and executed using Microsoft Direct3D API
Contacts:ATI Technologies Inc.Will WillisSenior Public Relations Manager(905) 882-2600, ext. 8293wwillis@ati.com
High Road CommunicationsAdam Zolis(416) 644-2237azolis@highroad.com
ATI Technologies Inc.Zev KormanInvestor Relations(905) 882-2600, Ext. 3670zev@ati.com
SOURCE: ATI Technologies Inc.
Source: marketwire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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