BEA Wins Gold ITSMA Marketing Excellence Award in 'Launching New Solutions' Category28 February 2006
BEA Systems, Inc. (Nasdaq: BEAS), a world leader in enterprise infrastructure, today announced that it has been named a Gold winner in the ITSMA 2005 Marketing Excellence Awards for its BEA Solution Frameworks initiative. The Marketing Excellence Award for launching new solutions recognizes companies that achieve excellence in developing, marketing and selling new solutions. Winners are selected by an international panel of executives and experts.
BEA received the award for transforming the company's traditional product- driven approach to a business value-driven, solutions-oriented approach. The change entailed the company developing solution offerings with strong value- based messaging and an integrated go-to-market approach across products, partners and services. Important enablers of this shift included moving to a solution-selling model and influencing the company's culture and investment mindset.
"BEA's carefully crafted, creative approach to launching new solutions is a powerful example of marketing-led transformation," said Dave Munn, President and CEO of ITSMA. "What began as a skunk works project has become one of the top go-to-market initiatives for the company. This program not only demonstrates the importance of an integrated approach to delivering solutions in today's business climate, but also the creativity, competence and dedication of the BEA team. Congratulations on a well-deserved win."
"To be honored by ITSMA illustrates the impact of our solutions-oriented campaign, which has affected not just the way we do marketing, but also the way we do business," said Sarika Agrawal, Vice President of Solutions Marketing of BEA. "Companies in all industries are looking for ways to trim costs and improve productivity. Our solutions-oriented approach is one way we're helping our customers achieve those goals."
Many customers have benefited from BEA's solutions-oriented approach, including Sony Computer Entertainment Europe (SCEE), which announced last month that it has chosen BEA to accelerate customer service responsiveness and help reduce the cost of servicing individual network gaming customer support enquiries.
"A solutions-oriented approach, such as the one embraced by BEA, is enabling us to respond to customers faster and more cost-effectively," said Oliver Hall, head of consumer applications, SCEE. "Further, BEA helps us develop, deploy and manage pioneering services quickly and effectively. This can help ensure the company continues to offer the most compelling interactive content, even in an industry that moves as fast as gaming."
Several BEA partners, including Intel, have made a significant contribution towards creating best-in-class, integrated solutions for mutual customers. This includes investment in joint solution blueprints and architectures, technology integration and implementation best practices to help customers realize fast time-to-value from their solutions.
"When we work with an industry leader such as BEA around joint solutions for Service Oriented Enterprise (SOE) and Services Oriented Architecture (SOA), the results are platform solutions in the areas of Telecommunications for Service Delivery and RFID, and the ultimate winners are our customers," said Ralph Corey, Director, Industry Solutions for Intel.
About ITSMA Marketing Excellence Awards
Launched in 1998, the ITSMA Marketing Excellence Awards focus exclusively on the largest segment of the technology business: technology services and solutions. The awards program is based on a comprehensive and strategic approach to marketing, recognizing that business success today requires marketers to move beyond the traditional realm of communications into such areas as developing new solutions, increasing sales effectiveness and managing the customer experience. The program looks beyond flash and glitz to emphasize excellence in the three most critical aspects of success: innovation, execution and business results.
About ITSMA
ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community, we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at http://www.itsma.com.
About BEA
BEA Systems, Inc. is a world leader in enterprise infrastructure software, providing standards-based platforms to accelerate the secure flow of information and services. BEA product lines -- WebLogic(R), Tuxedo(R), JRockit(R), and the new AquaLogic(TM) family of Service Infrastructure - help customers reduce IT complexity and successfully deploy Service-Oriented Architectures to improve business agility and efficiency. For more information, please visit bea.com.
NOTE: BEA, Tuxedo, WebLogic, BEA JRockit and BEA WebLogic Server are registered trademarks and BEA WebLogic Enterprise Platform, BEA WebLogic Integration, BEA WebLogic Portal, BEA WebLogic Platform, BEA WebLogic Express, BEA WebLogic Workshop, BEA WebLogic Java Adapter for Mainframe, BEA Liquid Data for WebLogic, BEA eLink and BEA WebLogic Enterprise Security are trademarks of BEA Systems, Inc. All other company and product names may be the subject of intellectual property rights reserved by third parties.
Source: prnewswire
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