Cable Delivers the Need for Speed this Holiday Season

Crowded shopping malls and long lines at the check-out counter are just a few of the reasons why more people may be turning to the Internet for their holiday shopping this year. In fact, online holiday shopping is expected to surpass $26.2 billion, up nearly 22 percent from 2004 and 51 percent from 2003.(1) High-speed Internet from cable companies can help ease the holiday burden and stress by allowing consumers to efficiently shop from the comfort of their own homes. According to a recent Pulse survey from the Cable & Telecommunications Association for Marketing (CTAM), cable Internet users enjoy the online experience more than DSL users, spending 35 percent more time on the Internet than DSL users.(2) The Pulse research was compiled from surveying 1,455 consumers about their home ISP and their intentions regarding future Internet service. "In addition to online shopping, many people will be buying gifts this season that will rely on a high-speed Internet connection," says David Gregg, new products expert. "The new video players, mp3 players and video games can only truly be enjoyed with a fast and reliable high-speed connection." Always Ready When You Are Cable high-speed Internet is "always on" so there is never a need to dial- up or tie up a phone line. Cable also provides consumers the fastest connection to the Internet available with speeds up to three times faster than DSL. In fact, more than two-thirds of DSL customers were not aware that their Internet connection speed is contingent upon how far they lived from their provider's local office.(3) In addition to speed, cable Internet subscribers also receive several built-in security features that ensure a reliable and safe online experience. "Families can use cable high-speed Internet to stay in touch with loved ones around the country," says Gregg. "Features such as video mail, sharing photos, and downloading music are just some of the ways the consumers are enjoying the cable online experience." (1) eMarketer, Online Holiday Shopping Preview, September 28, 2005 (2) CTAM Pulse, The Broadband Connection, September/October 2005 (3) CTAM Pulse, The Broadband Connection, September/October 2005 Less Stress, More Fun In order to make the holidays enjoyable for the whole family, Gregg has the following tips for consumers to take advantage of their cable high-speed Internet: -- Simplify Shopping. Not only can you take care of your entire gift lis rom home, the high-speed connection means you'll see photos of you hoices faster and clearer, and then you can efficiently arrange t ave packages wrapped and delivered. -- Ingredients Online. Now you can submit your shopping list and have th roceries delivered right to your door. Take it one step further an atch cooking videos online, so you can entertain with a host o xciting, new recipes. -- A Picture's Worth A Thousand Words. Use your Internet connection t end the family portrait or a photo of the new puppy to your friends.And use it to plan your New Years Eve bash. Since email part nvitations are so popular, you'll not only save time, but money o ards and stamps. -- Work While You Play. Broadband access at home makes telecommuting mor roductive than ever. Information is easy to retrieve and document ownload and upload with no waiting. And since a cable home networ llows multiple Internet connections, you can actually get work done o our PC, while the kids keep themselves entertained on the Web usin nother PC. "Finally, the best news is since many cable companies 'bundle' their services, using cable for online access means you can save money when you need the extra cash the most," say Gregg. For more information on these and other services from your local cable company, visit http://www.ThisIsCable.com . About CTAM CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to helping the cable industry grow by advancing consumer and business-to-business marketing excellence, facilitating collaborative marketing initiatives, and encouraging the mastery of new technology-based products. CTAM helps consumers understand the benefits of cable through national initiatives such as Cable Movers Hotline (SM) and CTAM On Demand Consortium. CTAM provides marketing education, information and networking opportunities to its more than 5,000 members, through conferences, consumer research, publications, http://www.ctam.com , a network of regional chapters, and the CTAM Educational Foundation's centerpiece initiative, the CTAM Executive Management Program at the Harvard Business School. In addition, consumers can learn more about the benefits of cable through national CTAM initiatives, such as ThisIsCable.com (SM).

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