Campmor Inc. Jumpstarts Business Performance With Innovative On Demand Solution From IBM and Tachyon Solutions25 December 2005
Campmor Inc., one of the
largest outdoor specialty equipment retailers offering outdoor clothing,
camping and backpacking equipment today announced that it has transformed
the online shopping experience for Campmor.com customers, making it easier
to search and discover the precise information they are looking for while
shopping.
Leveraging innovative product search and information discovery capabilities
from IBM and Tachyon Solutions Campmor is enabling customers to access
merchandise faster, place orders and fulfill transactions with sub-second
response times while helping guide them in navigating Campmor.com with
greater ease. As a result, Campmor has experienced 35 percent increase in
online sales, accounting for more than 70 percent of the company's revenue.
In addition to enabling customers to find precisely what they are looking
for more effectively, the new search and discovery tools also gave Campmor
the ability to cross-sell related items and customize the shopping
experience. For instance, a customer searching for tents may also be
directed to information on products such as sleeping bags, lanterns and
other camping equipment.
Prior to the implementation of the solution, customers visited the Campmor
site and frequently abandoned carts before making a purchase indicating
difficulty in locating appropriate products. Campmor.com now provides more
precise information and guides their shopping experience allowing customers
to find exactly what they are looking for while providing an enhanced
shopping experience.
IBM business partner Taychon Solutions worked with Campmor to implement an
e-commerce solution powered by IBM WebSphere Commerce and IBM DB2 Universal
Database. The innovative search capabilities of the solution makes it
possible to index specific products in the database and allows customers to
search both keyword and concept. The solution also includes apparel
ontology with synonyms and acronyms for various terms a customer might
enter, as well as likely misspellings that are automatically corrected.
Campmor customers can now perform detailed searches and find exactly what
they are looking for in sub-second response times. As a result the number
of orders placed from searches has increased 10 percent and the average
size of a search order has increased 15 percent within a year
The US Census Bureau of Department of Commerce estimated that retail
e-commerce sales continue to gain momentum -- total sales for second
quarter 2005 were estimated at $940.8 billion, a 26% percent increase from
the second quarter of 2004. Increasingly, retailers are looking for
innovative ways to make online shopping for customers easier and more
engaging to grab a share of this highly competitive market.
"With the combination of IBM's feature-rich information search and
discovery technology and Tachyon's implementation services, powered by
secure and scalable IBM middleware, we have been able to create a
highly-personalized experience for our shoppers enabling us to maximize new
business opportunities for revenue growth -- our online sales grew 35
percent," said Daniel Jarashow, president and CEO, Campmor. "We knew that
we wanted to build Campmor.com on open technology systems that allowed our
business to scale and offer customers on demand access to product
information."
"When we launched Campmor.com, we knew we would eventually need to expand
its features and functionality to accommodate the rapid growth of its
customer base and online sales," said Marion Lewis, CEO Tachyon Solutions.
"As an IBM Business Partner, we have access to open, secure, leading edge
technology along with marketing and sales resources and a network of peers
within a vast partner ecosystem. All this enabled us to respond quickly to
Campmor's requests and position them to achieve their business goals."
About Tachyon Solutions
Tachyon Solutions designs and develops custom technology solutions that
help companies address their most strategic business challenges and drive
results. From Business Intelligence and Customer Relationship Management to
Web Development, e-Commerce, Search and Navigation, and Portal, their
offerings combine business expertise, technology and support services to
help lower costs, increase revenues and stay ahead of the competition. To
learn more about these offerings, please visit their website at
www.tachyonsolutions.com.
About IBM
With 80 years of leadership in helping businesses innovate, IBM is the
world's largest information technology company. IBM is a leading provider
of e-business solutions and is dedicated to helping companies, business
partners and developers leverage the potential of the Internet and network
computing across a wide range of businesses and industries. The company
offers a host of cross-industry and industry-specific solutions designed to
meet the needs of companies of all sizes. For more information on
partnering with IBM, please visit: http://www.ibm.com/partnerworld.
Media Relations contact:
Kaveri Camire
IBM
Phone - 646-598-6106
Email- Email Contact
SOURCE: IBM
Source: marketwire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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