Case Logic Launches New Branding and Cutting-Edge Organizational Solutions at 2006 Consumer Electronics Show8 January 2006
LAS VEGAS, Jan. 5 -- Case Logic, the leading supplier of organizational solutions, today officially rolls out its new lifestyle brand, Life, Simplified(TM), at the Consumer Electronics Show (CES), January 5-8, 2006, at the Las Vegas Convention Center, booth # 12544 in the Central Hall. The company will also introduce several new consumer electronics accessories to its already robust laptop, photo/video and handheld device categories. The re-branding efforts, coupled with numerous new consumer electronics offerings demonstrate that Case Logic is the true leader in pioneering lifestyle organizational solutions.
Case Logic's new lifestyle brand brings to life its obsession with organization. No longer simply a provider of CD cases, Case logic offers products for the home, car, garage and garden, truly creating a Life, Simplified(TM) for its consumers. This new identity is an illustration of Case Logic's ongoing commitment to providing complete organizational solutions to complement the way people live.
"We feel that Case Logic's new brand, Life, Simplified(TM), truly captures our vision for the future as we expand our organizational offerings into the home, car, garage and garden," said Jeff Warde, Case Logic Marketing Manager. "Our products touch every aspect of the consumers' lives whether it is through our innovative consumer electronics accessories or our line of home organization solutions."
In addition to its re-branding, Case Logic today launches new and innovative organizational solutions in the following three electronics accessory categories:
* Laptop Cases: offering integrated organizational systems including:
* Smart Organization(TM), offering customized locations for important
items every laptop owner needs on-hand
* Secure Fit(TM), offering cutting-edge design for maximum protection of
laptop
* Office Anywhere(TM), allowing consumers to conveniently store and
access all of the items they rely upon everyday in the office
* Photo/Video: introducing four new lines of product, including the Pro
SLR Camera Line and a new set of chic hardshell digital camera and
camcorder cases
* Mobile/Handheld Devices: Case Logic is the leading supplier of universal
cases for handheld devices and is introducing perfect accessories for
this growing space, including new universal products for MP3 players and
satellite radios
"Case Logic is proud to launch innovative new offerings in the growing laptop, photo/video and mobile/handheld categories at the 2006 CES. These high-quality products are designed to protect and conveniently store the electronics that consumers use everyday," Warde said.
Case Logic is also announcing a partnership with the accessories manufacturer Worldwide Dreams LLC to produce laptop cases and backpacks styled specifically for women.
About Case Logic
Founded in Boulder, Colo. in 1984, Case Logic is the leader in developing and marketing accessories that transport, organize and protect.
Today, the company develops, markets and distributes portable and home storage accessories for compact discs, CD-ROMs, cassettes, DVDs, portable electronics, PDAs, cameras and camcorders, automotive organization and wireless accessories to customers across the globe. Now owned in partnership with Denver-based KRG Capital Partners, LLC, and based in Longmont, Colo., Case Logic has operations in eight countries. For more information about Case Logic or its products visit http://www.caselogic.com.
Source: prnewswire
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