Communicate.com Inc.: Perfume.com Achieves Top Overall Experience Score in New Study of Leading Online Retailers1 December 2006
Communicate.com Inc. (OTCBB: CMNN), a rapidly growing eCommerce company, announces that Perfume.com, its online discount fragrance superstore, achieved the top "overall experience" rating in a new study of leading online retailers, beating out the likes of Amazon.com, Dell.com, OfficeDepot.com, Sears.com and Staples.com.
Results of the Web Mystery Shoppers International Inc. study, "Retail Lessons from the Best: Website Usability Of The Top 10 And Bottom 10 of Internet Retailer's 2006 Top 500 Guide", were announced Nov. 29. A total of 574 'mystery shoppers' tested the 10 largest and 10 smallest sites listed in the 2006 Internet Retailer Top 500 Guide.
Perfume.com received the top score for overall experience among all sites included in the study, as the executive summary states: "Overall experience ratings were good ... This finding is not surprising, given that these are all among the best retail websites in the world. None of them scored less than a 3.00 on a 5 point scale for overall experience. But there are significant differences: scores ranged from a low of 3.16 to a high of 4.26 (at Perfume.com)."
The executive summary adds that Perfume.com does "an excellent job of informing consumers of the pricing details."
The Web Mystery study finds that ease of use is the most important factor when website users decide whether or not they'll recommend a retail website to a friend.
Sites included in the study were: Amazon.com, OfficeDepot.com, Staples.com, Dell.com, Shopping.HP.com, OfficeMax.com, Sears.com, CDW.com, SonyStyle.com, Newegg.com, Gaiam.com, Perfume.com, ABAbooks.org, SolidSignal.com, Aeropostale.com, SportsFanfare.com, AmericaRX.com, PetCareCentral.com, Paper.com, Emitations.com.
A free executive summary of Web Mystery Shoppers International Inc.'s study is available from the Resources page of http://www.webmysteryshoppers.com.
About Perfume.com
Launched in June 2003, Perfume.com (www.perfume.com), "Smell Your Best For Less!" is a leading online fragrance superstore, providing more than 9,000 brand name perfume, cologne, hair care and skin care products directly to consumers throughout the Continental USA at discount warehouse prices. Perfume.com is ranked as one of America's 500 largest eTailers by Internet Retailer magazine.
About Communicate.com Inc.
Communicate.com (www.cmnn.com), "Targeted eCommerce Brands", is a rapidly growing, debt-free Internet company with a core focus on eTail. Communicate.com owns some of the Internet's most instantly credible and easily remembered brands, including www.perfume.com, www.brazil.com and www.importers.com, to name just a few. The company's portfolio of intuitively branded B2C and B2B websites naturally attracts a high volume of targeted traffic and potential clients per month, providing it with a crucial competitive advantage in customer acquisition and price. Communicate.com ranked 18th in PROFIT magazine's 2006 PROFIT 100 list of Canada's fastest-growing companies.
This press release contains "forward-looking" statements as such term is defined in the Private Securities Litigation Reform Act of 1995. Because such statements include risks and uncertainties, actual results may differ from those expressed or implied herein. Further information on potential factors that could affect the financial results of Communicate.com Inc. is included in the company's filings with the U.S. Securities and Exchange Commission.
Contacts: Communicate.com Inc. Adam Rabiner Communications Director (604) 648-0536 or 1-866-898-4354 Website: www.cmnn.com
SOURCE: Communicate.com Inc. and Perfume.com
Source: marketwire
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