DoubleClick Hires Chief Sales and Marketing Officer

DoubleClick Inc., the premier provider of digital advertising technology and services, today announced the appointment of Marianne Caponnetto as Chief Sales and Marketing Officer. Caponnetto, a pioneer and innovator in the field of digital advertising and marketing, brings more than 20 years of global marketing and sales experience in the media and entertainment industry, most recently as Vice President, Publishing, Global Media & Entertainment Industry at IBM.

As Chief Sales and Marketing Officer, Caponnetto will be a member of DoubleClick's executive management team with responsibility for the company's marketplace positioning, brand development and sales and marketing organization across North America.

Caponnetto joins DoubleClick from IBM where, as Vice President, Publishing, Global Media & Entertainment, she led global strategy, sales and marketing for the company's publishing and marketing communication segments. Caponnetto previously served as Vice President, Worldwide Media/Digital Media in IBM Corporate Marketing where she built and managed IBM's global advertising media strategy and operations. Caponnetto was a leading member of the team responsible for repositioning IBM, and managed a global budget of more than $600 million. In this role, she pioneered innovative IBM marketing programs, including the global adoption of digital media as a strategic differentiator, and helped shape the development of digital media as a marketing channel.

"We wanted to find someone who would reflect and complement DoubleClick's culture of innovation, forward thinking and industry leadership. We found all three characteristics in Marianne," said David Rosenblatt, CEO, DoubleClick. "Marianne brings with her not only a pioneering spirit and deep understanding of media, the internet and technology, but also senior-level relationships at a host of leading companies. We're delighted to welcome such a recognized and influential leader and are confident that she will help guide the DoubleClick brand on a continued path of growth."

"DoubleClick was the original innovator in digital advertising and remains the global industry leader today," said Caponnetto. "I am excited to join the company as it looks to position itself, and the DoubleClick brand, for another decade of success."

Prior to joining IBM, Caponnetto held the post of Director of Corporate Marketing, Dow Jones & Co. In that role, she was responsible for directing the company-wide portfolio sales, marketing and communications programs. In addition, she has also served as an advertising agency executive and Media Director on a wide variety of consumer and business accounts at several major advertising agencies, including McCann Erickson and Foote Cone & Belding. Caponnetto has been a frequent industry speaker (including Digital Hollywood, OPA, E.U. Communications Conference) and has served on many industry boards, including the Ad Club NY; Audit Bureau of Circulation; B.P.A: Family Friendly Forum; and the FAST Steering Committee, and is a member of the YWCA Academy of Women Achievers.

About DoubleClick

DoubleClick provides technology and services that empower marketers, agencies and web publishers to work together successfully and profit from their digital marketing investments. Our focus on innovation, reliability and insight enables clients to improve productivity and results.

Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company's DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.

DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1500 clients.

DoubleClick press contacts:

David Frankland, Director, Corporate Communications, DoubleClick,

212-381-5629

Ojas Naik, Account Director, Ogilvy Public Relations Worldwide,

212-880-5243

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