Free Lyra Webcast Investigates Color Laser Printer Adoption: Webcast Examines a Matrix of Barriers to Color Laser

Lyra Research's next Webcast on Wednesday, April 27, at 2 p.m. EDT will delve into one of the imaging industry’s hottest topics: color laser printers. “The Future of Color Laser Printers: Changing Dynamics in the Office” is presented by Ann Priede, managing editor of The Hard Copy Observer, a monthly newsletter published by Lyra Research. The free Webcast at www.lyra.com has already attracted the attention of major printer and supplies vendors and promises to provide expert analysis on the roadmap to mainstream color laser adoption. Lyra’s Webcasts offer imaging industry executives an accessible and informal resource for insight, useful data points, and valuable question-and-answer sessions on hot topics in printer and copier hardware, ink jet and toner supplies, and media.

About the Upcoming Webcast: While worldwide color laser printer shipments have increased dramatically, they still account for a fraction of all laser printer shipments, with almost eight times as many monochrome units as color units shipped worldwide in 2004. For color laser printer adoption in offices to increase exponentially, office buyers must decide to replace aging monochrome printers with color devices. Many office users, however, still believe color laser printers have not reached parity with monochrome laser printers in a number of key areas.

Ann Priede says, “The industry is succeeding. Increased usage of in-house color printers for short-run jobs and the growing number of offices that are replacing existing monochrome laser machines with color laser printers are two scenarios that are taking us closer and closer to the threshold of widespread adoption. But the challenges of perception and economics persist.”

The Webcast draws from two recent Lyra reports. The first of these reports, Color Laser Printers: Reaching the Tipping Point, evaluates the performance of color laser vendors such as Brother, Dell, HP, Konica Minolta, Lexmark, Oki Data, Samsung, and Xerox. The second, The Hard Copy Observer Spotlight: 2004 Color Laser Printer Market, is a comprehensive guide to the color laser printer market in 2004 and includes product introductions, market trends, and price/performance shifts. The Webcast also introduces a matrix of barriers to widespread adoption of color laser printers, including acquisition price, monochrome cost per page, size of the printer, ease of use, reliability, and managing access to the printer. Priede says, “Our coverage of the color laser printer market at the 2005 Lyra Imaging Symposium was so well received that we’re excited to take it one step further with this Webcast. Early registrations have validated the industry enthusiasm for more information.” Participants may register for the free Webcast at www.lyra.com.

About Lyra Research
Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra’s portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, Webcasts, and custom consulting.

Contact:
Andre Rebelo
Marketing Manager
Lyra Research, Inc.
617-454-2658
arebelo at lyra dot com

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