GameTap and Logitech Ink Marketing Deal9 March 2006
GameTap, the broadband entertainment network from Turner Broadcasting System, Inc., today announced that it has entered into a marketing agreement with Logitech, a leading provider of gaming controllers.
GameTap will offer Logitech customers a free two-week trial of the GameTap service, along with a special discounted rate for the first three months of service at http://www.gametap.com/logitech. GameTap is designating the Logitech(R) Dual Action(TM) gamepad and Logitech(R) Rumblepad(TM) 2 gamepad as the preferred controllers for gameplay within the GameTap service. Logitech will feature GameTap branding on packaging for the Logitech Dual Action and Logitech Rumblepad 2 gamepad. Also, Logitech will market the GameTap service in regional Web promotions. This is the first agreement with a hardware manufacturer for GameTap since its launch this past October.
"GameTap works great with mouse and keyboard, however, we know for many that using a controller enhances the game play by replicating the original experience," says GameTap General Manager, Stuart Synder. "Since we want to offer our subscribers the ultimate gaming experience, it was important that we partner with a company that has consistently led the technology industry in innovation and product design, especially with USB controllers -- Logitech fits that bill."
"GameTap is certain to inspire some nostalgia as people play some of the classic games they grew up with, along with more recent favorites," said Fred Swan, director of strategic development for Logitech's interactive entertainment products. "As the manufacturer of the platform's preferred controllers, we're excited to be working with GameTap and to help our loyal customers take advantage of this cool new service."
About GameTap
GameTap delivers hundreds of the greatest games-on-demand plus original programming via a broadband-connected PC. To access GameTap, players securely download and install Turner-developed client software from http://www.gametap.com that acts as a gateway to the GameTap vault. Because games reside securely on the PC, not across a network, they act just as if they were still on the console or at the arcade. Fast response times, 3D effects, colors, and characters are all present and accounted for. New games and original programming will be added to the service each week. GameTap supports navigation and game play using keyboard and mouse, as well as most USB peripherals.
About Turner
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment products around the world and the leading provider of programming for the basic cable industry.
About Logitech
Founded in 1981, Logitech designs, manufactures and markets personal peripherals that enable people to effectively work, play, and communicate in the digital world. Logitech International is a Swiss public company traded on the SWX Swiss Exchange (LOGN) and in the U.S. on the Nasdaq National Market System (LOGI). The company has manufacturing facilities in Asia and offices in major cities in North America, Europe and Asia Pacific.
Source: prnewswire
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