Grey Creative Group Transitions to Stop Studios9 February 2006
211;- Durham-based Grey Creative Group is proud to announce the launch of their new corporate identity – Stop Studios. The company's new name, logotype and website will better highlight the nationally recognized creative firm's creativity and vision. «Since opening shop in 2004, we've grown as a company,» says Creative Director and Principal Whitney Wilkerson. «The name and the image of Grey Creative Group no longer underscored the dynamism and breadth of our business. Stop Studios gives us the opportunity to express our evolution.»
Stop Studios is a creative workshop that helps its clients find their voice and use it clearly within a crowded marketplace. Stop Studios offers communication design that is engaging and sophisticated, and event marketing that is imaginative and disciplined. As Creative Partners, Stop Studios' attention to detail helps their clients to execute seamless marketing programs – from the structures of a budget to creating engaging event themes.
Stop Studios' new logotype is a visual reflection of what the firm does for its clients – the «p» and «s» letterforms are cut off abruptly, causing the viewer to stop and focus their attention on the white space in between the two words. «I view the gap between ‘Stop' and ‘Studios' as symbolic of the creative space where we partner with our clients to develop ideas,» says Raven Manocchio, Business Director and Principal. «We are pleased with our ability to have designed a mark that is both immediately recognizable and that has significant contextual meaning.»
In conjunction with their new name and logotype, Stop Studios is also introducing a new ‘Creative Partners' tagline. «Now more than ever, we want to emphasize our collaborative working style,» says Manocchio. «We share in our clients' risks and rewards with every project that we undertake. Stop Studios needed a tagline that was inclusive and articulate about how we translate our clients' objectives and aesthetic across different mediums, including writing, brand development, client entertaining, product launches, exhibition design, and the production of large-scale events. The ‘Creative Partners' tagline sums up these points perfectly.»
When re-examining the image of Stop Studios, Wilkerson began searching for a web hosting company that more closely reflected her company's values. «As a privately owned firm, we have the ability to make a statement in every business decision that we engage in,» says Wilkerson. «We are a young company, yet even at this early stage, we are concerned about instilling a strong value system for the firm.» They are now working with AISO, an environmentally friendly website hosting company that is more aligned with Stop Studios' ideals and company culture.
AISO has made a strong commitment to help fight pollution and to conserve natural resources, using solar panels to run their data center and office, and solar tubes that bring in natural outside light during the day. The web hosting company also uses AMD Opteron powered servers which consume sixty percent less energy and generate fifty percent less heat. The company also plans on adding a green roof to their datacenter in 2006.
When searching for smart, creative solutions that shape opinions, drive action or offer a unique, compelling experience – Stop Studios invites you to Stop. The creative workshop is proud of its continuing partnerships with clients such as The American Folk Art Museum Board of Directors, The Sarah P. Duke Gardens, Clio Awards and The Fuqua School of Business. For more information, please visit Stop Studios' new, green-powered website at www.stopstudios.com.
Source: prweb
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