HP Hood Commences Production of Bravo! Slammers

Bravo! Brands Inc. (OTC Bulletin Board: BRVO), a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, announced today that HP Hood LLC had commenced production of Bravo! Slammers in its Winchester, Virginia facility.

As previously announced in September 2006, Bravo! signed a six-year production agreement with HP Hood for annual commitments of 70 million bottles of Bravo!'s various lines of shelf-stable, single serve flavored milk beverages. Initial production commenced November 27, 2006 and is expected to ramp up quickly. The first shipment of approximately 1.25 million bottles is anticipated for December 15, 2006 with full volume shipments of 70 million bottles forecast for 2007. This increase in production eliminates the production capacity constraints experienced by the Company earlier in the year and uniquely positions the company with guaranteed production of shelf stable plastic bottles.

Roy Warren, Chief Executive Officer, commented, "The production by Hood's East Coast facility considerably reduces our production capacity constraint and greatly enhances our ability to provide product to the east coast region." Mr. Warren further added, "We view the commencement of production at this facility as the successful accomplishment of another strategic objective that we had set for Bravo!"

About the Company

Bravo! Brands Inc. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings, Pathmark, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens.

Many of Bravo! Brands' Slammers(R) lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, General Mills, Organic Valley, and MD Enterprises (Moon Pie(R)), providing superior name recognition packaged with quality, great-tasting drinks.

On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers(R) Masterfoods line, as well as the Bravo!'s Slim Slammers(R) and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo!

For more information, visit: http://www.bravobrands.com

Forward Looking Statements

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.

Investor Relations Contact

Integrated Corporate Relations

Julia Heckman (203) 247-7275

Kathleen Heaney (203) 803-3585

Company Contact

Jeffrey J. Kaplan, Chief Financial Officer

(561) 625-1411

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