IBM Debuts New Collaborative Sales, Lead Generation and Go-to-Market Support for Electronics Industry14 March 2006
to help them sell more effectively in a wider rangeof industries and geographies.
Delivered through the PartnerWorld Industry Networks, IBM's new, tailoredgo-to-market resources will assist a growing roster of companies capturegrowth in the booming consumer semiconductor industry, which IDC estimatesto be a $30 billion market opportunity by 2009. These benefits will helpvendors identify and capitalize on new opportunities with PowerArchitecture(TM), the industry's leading technology for the rapidly growingconsumer electronics, gaming, and digital device marketplace.
In addition to the resources delivered through the new PartnerWorldElectronics Industry Network, participating companies can also takeadvantage of the growing Power.org ecosystem. Power.org develops, enablesand promotes Power Architecture technology as the preferred open standardhardware development platform for the Electronics industry. Power.orgfounder-level members include Cadence Design Systems, CharteredSemiconductor Manufacturing, Freescale Semiconductor, Jabil Circuit,Novell, P.A. Semi, Red Hat, Synopsys, and Thales Computers. For moredetails on Power.org visit the website www.power.org.
San Jose-based Cadence Design Systems has a broad longstanding alliancewith IBM and is a member of the PartnerWorld Industry Networks forElectronics. "As a leader in the EDA industry, we have an establishedsystem of delivering essential technologies to electronics companies aroundthe world," said Pankaj Mayor, group director of Business Development,Industry alliances at Cadence. "We look forward to continuing the designchain collaboration with IBM and leveraging IBM's new structuredgo-to-market resources to enable customers in existing and new markets. Weexpect this increased collaboration to drive new synergies in business."
The move is a major step by IBM to boost the profitability and productivityof business partners who are building and selling Power-based technologysolutions. As part of its $1 billion investment in joint sales andmarketing activities delivered through the Industry Networks, IBM hasemployed proven tactics to increase business partner visibility andopportunity in the marketplace. By leveraging IBM's direct mail,telemarketing and advertising resources, business partners have reportedlead generation rates of up to four times the industry average. IBM's newresources are designed to strengthen the market demand for, and adoptionof, business partner solutions built on Power architecture.
Growing Adoption of Power Architecture
In 2005, IBM won the 'Triple Crown' of the gaming world, with Power-basedmicrochips selected as the heartbeat of next generation gaming andentertainment systems from Sony, Microsoft and Nintendo. IBM'srevolutionary 'Cell' microprocessor, jointly developed with Sony andToshiba, has been described by many as a 'supercomputer on a chip,' andwill power Sony's next generation PlayStation 3, which is expected to beintroduced by Sony later this year.
"As the industry moves toward collaborative technology innovation to gaincompetitive advantage, the emergence of the Power Architecture as theprocessor of choice for the gaming and embedded markets offers our partnersone of the most promising growth opportunities in technology," said NigelBeck, vice president, Technology Marketing, IBM. "The Power Architecturehas firmly established its leadership in the post-PC world and IBM'spartners are well positioned to share in its success."
Power Architecture microprocessors serve as the electronic brain insidedigital devices large and small, from game consoles and sophisticatedautomotive power-train and telematics, to wireless routers, and the world'sfastest supercomputers.
Gaining Customer Marketshare
Today's news builds on IBM's commitment to offering the broadest range ofhardware, software and services resources to help business partners buildinnovative solutions, generate customer demand and expand their marketpresence. The PartnerWorld Industry Networks provide business partnerswith unmatchedgo-to-market sales support and technical resources that are specificallytailored to their industry requirements. Highlights of the networksinclude:
-- Access to IBM's worldwide sales network to help close business deals. IBM Sales Connections connects a qualified business partners working an active sales opportunity with an IBM sales team or business partner that can best help to close the deal. In just a few easy steps, partners can submit an online request form that includes information on the sales opportunity, prospective customer and the benefits of the joint solution.-- Financial support for marketing campaigns to help partners generate new business opportunities and leads. Business Partners can access professional marketing support and pre-negotiated rates to run effective marketing campaigns that generate increased awareness and sales leads.-- Worldwide access to new virtual workshops on Power Architecture through the IBM Virtual Innovation Center. Developers can access these workshops online and complete the courses at their own pace.-- IBM announced that PartnerWorld Industry Networks members will have access to IBM's Research division in the second quarter. This allows for even closer technical collaboration between IBM and its partners.
Since launching the PartnerWorld Industry Networks program less than twoyears ago, more than 6,000 partners have joined the program and havesuccessfully marketed and sold their solutions with IBM.
IBM has networks covering 14 industries across 60 countries in the banking,financial markets, healthcare, life sciences, retail, andtelecommunications industries to bring joint solutions to market faster,industry-by-industry, reflecting how customers are buying technology today.
Promoting Collaborative Innovation
Today's program is among the first in an emerging partner strategy from thenew Technology Collaboration Solutions organization, designed to takeadvantage of the fast-growing, multi-billion dollar "collaborativeinnovation" market opportunity, where companies in all industries arerecognizing that innovation in R&D is crucial to business growth and thatincreasingly companies must collaborate with other partners to achieve thenew level of innovation required for success.
About PartnerWorld Industry Networks
The IBM PartnerWorld Industry Networks provide IBM business partners withcomprehensive business insight, technical resources, networkingopportunities, and marketing and sales support designed to help them reachmore customers and close deals faster. Participants in the IndustryNetworks can team with IBM to bring on demand solutions to market moreeasily and to ensure these solutions meet specific industry needs,reflecting how customers buy technology today.
Companies can sign up for PartnerWorld Industry Networks atwww.ibm.com/partnerworld/industrynetworks
Ask STG for analyst report:http://www.idc.com/getdoc.jsp?containerId=IDC_P566
About IBM
IBM is the world's largest information technology company, with 80 years ofleadership in helping businesses innovate. Drawing on resources from acrossIBM and key Business Partners, IBM offers a wide range of services,solutions and technologies that enable customers, large and small, to takefull advantage of the new era of e-business. For more information aboutIBM, visit www.ibm.com.
For more information on partnering with IBM, please visit:http://www.ibm.com/partnerworld.
Contact:Pasha Ray646-598-3652bipasha@us.ibm.com
SOURCE: IBM
Source: marketwire
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