Increasing Demand for X2 Designer Women's Notebooks Results in StyleBook Focus8 January 2006
Today at CES 2006, X2 Corporation, a global manufacturer and direct marketer of digital lifestyle products, announced the launch of its new division, StyleBook, aimed at designing and marketing notebooks, computers and electronics specifically for the women's market. Servicing an overlooked segment that, according to the Consumer Electronics Association, represents 57% of all consumer electronics buyers, StyleBook aims to add color and designer fashion to otherwise boring electronics by offering an array of colorful notebooks, like a stylish pink laptop, and fashionable accessory choices, such as matching laptop handbags. Women can customize their notebook choices by visiting www.stylebook.com. Instead of emphasizing "speeds and feeds," StyleBook will emphasize fashion by allowing women to pick from various trendy colors and coordinate their notebook choice with 15 different laptop bags including several benefiting the Susan Komen Breast Cancer Foundation. The Visual Configurator, featured at www.stylebook.com, allows users to go online to personalize their notebooks by choosing colors and coordinating laptop bags coming in Microfiber, Faux Croc, Leather and Suede materials. The bags look nothing like traditional notebook bags and virtually hide the fact that there is even a notebook in it, yet each bag has a built-in protective compartment to store the StyleBook. Not only are the bags fashionable and stylish, they are also extremely functional with several pockets for storage such as separate makeup and mobile phone compartments, eliminating the hassle of the constant two bag shuffle. Highlighted Links http://www.x2usa.com "In boring blacks and bland grays, most notebooks and consumer electronics today are designed to emphasize function, not style," says Brandon LuTran, Vice President of StyleBook. "StyleBook is the first electronics company to focus efforts on fashionable and eye-appealing styles as well as specs, giving women a new chic choice for their electronics needs." While emphasizing style, StyleBook notebooks do not sacrifice specs or functionality, and feature the most advanced technology such as the latest Intel Pentium M processors, ample hard drive storage and large memory capacities with Microsoft. The StyleBook includes Intel's latest Pentium M or Celeron M low-power mobile processor at up to 2.2GHz speeds, up to 1GB of DDR memory, up to a 100GB hard drive, 802.11b+g Wi-Fi wireless networking, 10/100 Fast Ethernet and a DVD/CD-RW Recordable Combo or DVD+/-RW Dual Layer Recordable optical drive, all in a compact, easy to carry package that weighs approximately four pounds. It comes with a built-in USB 2.0 and IEEE 1394 Firewire ports for easy connectivity and transfer of data from any digital device. The StyleBook also has a Type II PCMCIA slot for easy expansion. Unlike other notebooks its size, the StyleBook also features a full-size keyboard that is surprisingly easy to type on. StyleBooks will be available directly at www.stylebook.com as well as at fine retailers and e-tailers such as Target and Amazon. About StyleBook StyleBook designs and manufactures designer notebooks. It is the first company to offer designer notebooks for women with its StyleBook line of notebooks. Consumers can customize their own StyleBook at www.stylebook.com. StyleBook is a subsidiary of X2 Corporation. X2's mission is to become the premier brand for digital lifestyle products. Every X2 product is designed with a focus on innovation, style and the user experience. X2 offers an array of popular digital media products ranging from IPTV Media PC Centers and super-thin notebooks to hybrid MP3 players and pocket video recorder/viewers with innovative features such as Bluetooth and removable SD memory storage. X2 is located at 911B Canada Court, City of Industry, CA 91748. For more information, please contact info@stylebook.com. Contact: Jackie Lacambra TERPIN COMMUNICATIONS (310) 821-6100 x108 jackie@terpin.com SOURCE: X2 Corporation
Source: marketwire
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