Integration Associates and Microchip Technology Announce Marketing Partnership; Companies to Co-Market Integration's Wireless Chipset With Microchip's26 July 2006
Integration Associates (IAI), a fabless analog & RF semiconductor company, and Microchip Technology Inc. (NASDAQ:MCHP), a leading provider of microcontroller and analog semiconductors, today announced they have entered into an agreement to co-market Integration Associates' new EZRadio(TM) wireless chipset with Microchip's line of world-class 8- and 16-bit PIC(R) microcontrollers.
The partnership brings together award winning products from both vendors to provide engineers with low power, low system cost and the smallest footprint designs available in the market today. The close collaboration also brings together joint marketing activities including application notes, design guides, joint training seminars and sales activities.
Steve Drehobl, vice president of the Security, Microcontroller and Technology Development Division at Microchip, said, "Our goal is to provide our customers with the best products and support for their combined microcontroller and RF designs. This partnership builds on customer successes we've had with Integration, and we're confident that with the increased focus this partnership brings we will deliver competitive RF solutions to our PIC microcontroller customers."
Microchip will initially demonstrate IAI's technology, working together with their microcontrollers at the "10th Annual Microchip MASTERs Conference" held on July 26 through 29, 2006 in Phoenix, Arizona.
Scott Parker, VP Sales and Marketing at Integration, said, "Many customers have already chosen the combination of Microchip and Integration for their low power, low data rate, RF designs. These customers have found Microchip's broad portfolio and 24/7 applications support, combined with Integration's highly integrated EZRadio ICs, to provide the lowest cost Bill of Materials and fastest time to market. We are excited to bring this winning combination to a much wider audience by partnering with Microchip in their sales and training channels."
About Integration Associates
Integration Associates is a privately held, fabless semiconductor company headquartered in Mountain View, CA, USA, with offices and design centers in Budapest, Hungary, and Lisbon, Portugal. Integration Associates designs and delivers tested wafers and packaged ICs for Wireless, Modem/Wireline, and Power Management applications for a wide range of systems, from notebook computers to communications networks. For more information, visit the Integration website at www.integration.com.
About Microchip Technology
Microchip Technology Inc. (NASDAQ:MCHP) is a leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at www.microchip.com.
Note: The Microchip name and logo, and PIC are registered trademarks of Microchip Technology Inc. in the USA and other countries. All other trademarks mentioned herein are the property of their respective companies.
For further information: Integration Associates Nick Dutton, 408-969-4100 marketing@integration.com
Source: newswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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