iseemedia to Demonstrate iseephotovista(TM) Using Texas Instruments Digital Media Processors at PMA(R) 20062 March 2006
iseemedia Inc. (TSX-V: IEE), a technology leader in the development of advanced, rich content creation, adaptation and delivery solutions for web and wireless applications, today announced that they will be demonstrating iseephotovista(TM) using Texas Instruments (TI) digital media processors at the Photo Marketing Association International Convention and Trade Show ("PMA(R)") in Orlando, Florida from February 26 to March 1, 2006. iseemedia and TI will debut iseephotovista(TM) in a joint presentation in the TI suite at the PMA to some of the world's leading digital camera and mobile phone OEMs.
Using TI's digital media processors, iseephotovista(TM) automates stitching of digital pictures, enabling users to capture and create a full panoramic photograph on digital cameras and camera phones without the need for a desktop computer. iseephotovista(TM) extends the functionality of digital cameras and camera phones for both recreational and professional end users. Vertical market applications for iseephotovista(TM) include insurance, law enforcement, real estate, and the travel and tourism industries.
"With the market's growing demand for feature-rich digital cameras and handsets, we are constantly searching for innovative technologies that enable our OEM customers to enhance the functionality of their products for consumers," said Kanika Ferrell, marketing manager, digital camera solutions group, TI. "iseephotovista(TM) significantly enhances the imaging experience and further extends the capabilities of our single-chip solutions for the portable imaging market."
iseephotovista(TM) is one of the first embedded solutions in the world with in-camera stitching technology. Prior to this technology, creating a panoramic photograph required capturing individual images, downloading them to a computer and using software to stitch the images together into a panoramic shot. With iseephotovista(TM), the stitching of the images in perfect alignment is seamlessly automated right in the camera with no desktop computer required. iseephotovista(TM) supports high megapixel images, and the panoramas can be transferred to a PC, uploaded to an online portal for printing, or printed on a home printer.
According to an industry study by InfoTrends/CAP Ventures, worldwide shipments of camera phones are growing significantly, climbing from 370 million units in 2005 to 847 million units in 2009. A separate industry report, conducted by Lyra Research, indicates that worldwide shipments of digital still cameras were approximately 63 million units in 2004 and will surpass 100 million units in 2008. The increasing number of users purchasing and experimenting with image-enabled mobile phones and digital still cameras to capture, share, and print photos is producing strong revenue opportunities for wireless carriers and digital photofinishers. iseemedia is focused on licensing iseephotovista(TM) to digital camera and camera phone manufacturers and OEMs to capitalize on the increasing demand for enhanced functionality within this rapidly growing market.
"Our demo with Texas Instruments is a big step in our strategy of driving revenue through our flexible licensing model by partnering with manufacturers to bring an enhanced imaging experience to end users," said Anthony DeCristofaro, President and CEO of iseemedia. "By extending the functionality of digital cameras and camera phones through embedded iseephotovista(TM) software, iseemedia will enable manufacturers to better leverage the value of their products and respond to new market-driven demands."
The PMA(R) Annual Convention is a global forum for imaging education, with participants representing the largest multinational mass merchants, trade media and analysts, and digital imaging retailers. With an expected audience of approximately 20,000 attendees from over 90 countries, including manufacturers, distributors, and developers of consumer and professional digital photography equipment, the PMA(R) Trade Show is the world's largest annual imaging industry convention and trade show.
Key features of iseephotovista(TM) include:
- Intuitive interface allows easy alignment and stitching of still
images into a panoramic photo that can be panned and zoomed into
- Rapid, in-camera panorama stitching without any reduction in
resolution or graphical quality
- Automated control of various camera functions to provide excellent
results
- In-camera panorama preview
About iseemedia
iseemedia Inc. (TSX-V: IEE) is a software company focused on the development of advanced, rich content adaptation and delivery solutions for Web and wireless applications. The Company's iseemobility 5MXE software platform enables the creation, adaptation, transcoding, management and secure delivery of rich images, including streaming media, or large documents, to any device, anytime, anywhere. iseemedia is focused on the growing demand for a scalable solution that addresses the "create once, publish to many" paradigm. The Company has a strong global patent portfolio of 39 issued and pending wireless and imaging patents. For more information, please visit the Company's Web site at www.iseemedia.com.
About PMA
For 81 years, PMA(R) has served as an international trade association for the changing needs of the expanding photo imaging industry with more than 20,000 members in 100-plus countries, headquartered in Jackson, Mich. PMA provides more than 100 services to its members, and holds the world's largest annual international photo imaging trade show, typically drawing well over 700 exhibitors and 20,000-plus attendees. For more information, please visit http://www.pmai.org/xpma2006/default.asp
Caution concerning forward-looking statements
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This news release may contain forward-looking statements that reflect management's current views with respect to future events and operating performance. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in these forward-looking statements. For more information on the Company's risks and uncertainties relating to these forward-looking statements, please refer to the Management Discussion & Analysis section of iseemedia's 2005 annual report, which is available via www.sedar.com.
%SEDAR: 00020202E
For further information: Anthony DeCristofaro, President & CEO, iseemedia Inc., (905) 761-5177; Bruce Wigle, Investor Relations, The Equicom Group Inc., (416) 815-0700 ext. 228
Source: newswire
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