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Leading Master Data Integration Provider Delivers Siperian Hub XT: New Platform Offers the Most Complete, Adaptive Transactional Hub

31 January 2006

Siperian Inc., an award-winning master data integration and management software platform provider, today announced the immediate availability of Siperian Hub XT(TM), a multi-product, data integration platform that enables organizations to create and deliver accurate, unified views of customers and related locations, products and assets across data silos in a real-time operational environment. Leveraging Siperian Hub XT, users can deliver these unified views to different business users from data stored across disparate sources and drive business actions in a timely fashion for both operational and analytical purposes. With Siperian Hub XT, customers can create more efficient and profitable customer relationships, increase the accuracy of regulatory compliance efforts and achieve better insights into the complete customer relationship all while reducing traditional operational costs.


Siperian Hub XT delivers a new and critical third component to its award-winning capabilities; Siperian Activity Manager(TM). Siperian's newest product now provides the ability to create unified views, without requiring the need to build an operational data store, by leveraging reference and relationship data -- stored in Siperian Master Reference Manager and Siperian Hierarchy Manager -- and dynamically aggregating transactional data stored outside of the hub. Additional features include an integrated EII federated query engine, an event-driven rules engine and optional workflow integration. Siperian Hub XT delivers real-time unified views of key business entities to provide organizations with greater business insights, operations management and compliance.


Siperian also announced today that one of the world's leading, pharmaceutical companies has become the first European customer to take advantage of the new Siperian Hub XT. With Siperian Hub and its international data support for UTF-8 and DBCS, this maker of prescription medicines will have greater visibility into international data interactions that involve its customers, organizations, products, and associated locations. Proving its architectural flexibility, Siperian now has live deployments of its CDI platform with customers across multiple industries including life sciences, insurance, high-technology, publishing and media and others.


Organizations, regardless of industry, continue to look to master data integration initiatives as a way to improve cross-functional business imperatives that rely upon accurate and unified views of customers, suppliers, products, accounts and locations. In fact, according to a January 9, 2006 Gartner report entitled Creating the Single Customer View With Customer Data Integration, analyst John Radcliffe predicted, "Through 2010, the creation of an accurate, timely and rich single view of the customer across channels and lines of business (LOBs) will be a key enabler for reducing costs, managing risk, and increasing revenue and profitability in customer-centric organizations (0.8 probability)."


In addition to the new Activity Manager, Siperian Hub XT delivers support for IBM DB2 UDB database platform to supplement its existing support of the Oracle database platform. Siperian MRM has enhanced match with increased flexibility of match configuration options and a new match process that improves international matching capabilities and enhances the quality and ability to scale horizontally, and a new Siperian Firstlogic Cleanse Adapter as well as existing support for Trillium. Siperian Hub XT delivers the most proven adaptive and scalable architecture that can be deployed in stages within the current enterprise architecture for demonstrable business value at the lowest total cost of ownership.


"The release of Siperian Hub XT realizes our commitment to become the industry standard for master data integration," said Darlene Mann, Chief Executive Officer of Siperian. "The integrated combination of Siperian Master Reference Manager, Hierarchy Manager and the new Activity Manager provides organizations with the most complete IT platform for managing its master data and for delivering complete, unified views of transactions across disparate applications."


About Siperian


Siperian Inc. offers an award-winning master data integration and management software platform -- Siperian Hub XT(TM). Leveraging Siperian Hub, organizations can build and manage the most trustworthy hub for unified views of customer and related data entities such as product, supplier, employee, contract, etc. Siperian Hub delivers these unified, accurate views in a timely fashion across disparate operational and analytical applications within existing business processes, resulting in higher profitability across customer interactions, reduced operations costs, and increased accuracy for regulatory compliance. Siperian Hub's adaptive architecture is essential for managing multiple types of master data in rapidly changing business conditions -- from adding new data sources and business rules to supporting distributed data governance regimes. With built-in data reliability and the highest published scalability benchmarks, Siperian Hub is fast becoming the standard master data integration platform in various enterprises, and across various business units and geographies. Siperian Hub can be implemented in stages within the current enterprise architecture and accessed through layer of business services for demonstrable business value at the lowest total cost of ownership. For further information, visit us on the Web at http://www.siperian.com or call 1-866-SIPERIAN (1-866-747-3742).


MEDIA CONTACTS:


Chris McCoin or Richard Smith


McCoin & Smith Communications LLC


508-429-5988 (Chris) or 978-433-3304 (Rick)


chris@mccoinsmith.com or rick@mccoinsmith.com

Source: prnewswire


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