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Nvidia News: NVIDIA and DiBcom Collaborate to Bring Fluid, Digital TV to Mobile Devices13 February 2006
NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in programmable graphics processor technologies, today announced that it is collaborating with DiBcom, the leader in semiconductor technology for mobile digital TV, to create a DVB-H reference design for mobile handset TV platforms. By working together, the two companies can offer a solution that will deliver dramatic advancements in the broadcast quality of mobile TV on next-generation mobile handsets.
IDC anticipates that by 2009, over 30 million U.S. wireless subscribers will be consuming commercial video/TV content and services over their wireless devices. In addition, IDC also states that with an ARPU (average revenue per user) approaching $10 per subscriber per month at that stage, commercial video and television may well emerge as the single largest cell phone-oriented ARPU driver among consumers outside of voice.1
The reference design incorporates both the NVIDIA® GoForce® 5500 handheld graphics processing unit (GPU) and the DiBcom DIB7000H DVB-H demodulator, delivering the latest in high-quality video processing and state-of-the-art DVB-H reception for mobile devices. The benefits of such a collaboration mean that the two companies can deliver a modular, high-speed, low-power, and cost-effective solution to handset manufacturers enabling them to deliver high-quality digital TV to their customer base.
"The NVIDIA GoForce 5500 GPU has been designed to deliver true, fluid digital TV on mobile handsets," said Michael Rayfield, general manager of handheld GPUs at NVIDIA. "The combination of the DiBcom demodulator and our GPU means mobile phone manufacturers get high-quality video decoding capabilities with high bitrates, low interference, and extremely low power levels, giving consumers the ability to enjoy great looking TV for longer."
"There is a clear need for solutions that facilitate the integration of DVB-H into mobile handsets. Using this reference design, handset providers can add support for reception of DVB-H digital TV services with minimal effort and time. With the DIB7000H demodulator and NVIDIA GoForce 5500 GPU, we now have the most advanced solution on the market where there is a growing demand for mobile TV solutions on mobile phones. The extremely small form-factor and lowest possible power consumption of this design is unsurpassed in the industry," stated Yannick Levy, CEO of DiBcom.
The reference design comes complete with software drivers for most mobile handset platforms including WinCE 5.0, Linux, and Symbian. Additional operating systems may be supported on demand.
1 Data taken from IDC's recent study, U.S. Wireless Commercial Video and Television 2005-2009 Forecast and Analysis: Rise of the Third Screen
About DiBcom
DiBcom is at the heart of mobile TV. As a fabless semiconductor company that designs high-performance chipsets, DiBcom enables low-power mobile and portable TV reception everywhere and at speeds exceeding 100 mph. The company’s solutions are used in automotive, PC/peripheral and handheld device applications. DiBcom has extensive experience solving real-world mobile digital terrestrial television (DTT) reception problems and has overcome the main technological barriers to high-quality service. The company has developed patented algorithms and architecture for fast and accurate channel estimation and high Doppler compensation. Its chipsets are compliant with the current worldwide Digital Video Broadcast standards DVB-T and DVB-H.
For more information, please visit www.dibcom.com
About NVIDIA
NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, California and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.
Certain statements in this press release including, but not limited to, the benefits, features, performance, and capabilities of the NVIDIA and DIBcom collaboration and resulting reference design, the potential for commercial video and television services as an ARPU for mobile devices, and the number of wireless subscribers expected to consume commercial video/TV consent and services on wireless devices are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing defects, software bugs, consumers not subscribing to commercial video/TV content and services for their mobile handsets, loss of performance when the reference design is used to create products, the impact of new products or technologies, the release of new and more powerful graphics solutions for mobile handsets or reception, the impact of competitive products and pricing alternatives, changes in industry standards and interfaces and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended October 30, 2005. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.
For further information, contact:
David Higham
NVIDIA Corporation
(408) 486-8287
dhigham@nvidia.com
Source: nvidia.com
All trademarks and copyrighted information contained herein are the property of their respective owners.
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