PC Magazine #1 in Reaching Business Technology Influencers19 June 2006
PC Magazine is read by more business technology influencers than any other computer or business magazine in the U.S., according to Millward Brown's recently released IntelliQuest CIMS Spring 2006 Business Technology Influencer Study. PC Magazine's average issue audience also grew 3.3% from the IntelliQuest 2005 study, now reaching 2.65 million influencers.
The IntelliQuest survey asks respondents about their workplace-purchase involvement in 22 major technology product categories. For each and every one of the categories, PC Magazine is #1 for reaching those with purchase involvement, when compared to all other computer and business magazines.
In addition, PC Magazine reaches more small/medium business (SMB) technology influencers than any of its competitors. The magazine also ranks #1 for reaching more SMB influencers involved in purchasing each of following categories: computer systems, peripherals, networking products, and services.
"PC Magazine is the leading authority on technology for an influential and diverse audience of technology decision-makers," said Jim McCabe, Vice President and Publisher. "It makes sense that PC Magazine dominates the competition across the board, including the growing SMB sector."
Number One Reach
For more than 25 years, PC Magazine has empowered technology influencers to make qualified and educated purchasing decisions with the most trusted and comprehensive labs-based editorial coverage in the industry. PC Magazine's continues to attract the largest audience in its competitive set.
Business Technology Influencers
Publication Audience
PC Magazine 2,653,000
PC World 2,524,000
Business Week 2,321,000
Forbes 1,966,000
Fortune 1,884,000
Wired 1,503,000
Entrepreneur 975,000
Inc. 574,000
Business 2.0 423,000
Number One Reach in SMB Market
SMBs -- companies with less than 500 employees -- represent the lifeblood of the U.S. economy. Technology influencers from these organizations are turning to PC Magazine's expert editorial coverage as a comprehensive source to help them make informed purchasing decisions.
Tech Influencers in SMBs
Publication Audience
PC Magazine 1,516,000
PC World 1,464,000
Business Week 1,357,000
Forbes 1,220,000
Fortune 1,070,000
Wired 819,000
Entrepreneur 656,000
Inc. 435,000
Business 2.0 246,000
Attention to Advertising
Of major importance to advertisers, PC Magazine readers are strongly engaged with the magazine's advertisements, not surprising given the excellent PC Magazine editorial context in which those ads appear.
% of Audience That Examine
Publication Technology-Related Ads Very or
Extremely Closely
PC Magazine 50 %
Wired 49 %
PC World 46 %
Business 2.0 41 %
Entrepreneur 35 %
Business Week 27 %
Inc. 27 %
Forbes 26 %
Fortune 26 %
* Includes Business 2.0, Business Week, Entrepreneur, Forbes, Fortune, Inc., PC World, Wired.
About Ziff Davis Media Inc.
Ziff Davis Media is a leading integrated media company serving the technology and videogame markets. The Company is an information services provider of technology media including publications, websites, conferences, events, eSeminars, eNewsletters, custom publishing, list rentals, research and market intelligence. In the United States, the Company publishes seven magazines including PC Magazine, eWEEK, CIO Insight, Baseline, Electronic Gaming Monthly, Computer Gaming World and Official U.S. PlayStation Magazine. The Company exports the power of its brands internationally, with publications in 48 countries and 19 languages. Ziff Davis leverages its content on the Internet with a network of highly-targeted technology and gaming sites including PCMag.com, eWEEK.com, ExtremeTech.com and 1UP.com. The Company also produces highly-targeted b-to-b and consumer technology events including DigitalLife. With its main headquarters and PC Magazine Labs based in New York, Ziff Davis Media also has offices and lab facilities in the San Francisco and Boston markets. Additional information is available at http://www.ziffdavis.com.
Source: prnewswire
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