Quova Powers Targeted Online Advertising, Content Localization with Quova Marketing2 March 2006
Quova, Inc., the authority on IP Intelligence and leading provider of IP geolocation data and services, today announced the availability of the Quova Marketing solution, a combination of data, software and services specifically designed to help Internet ad servers, e-retailers and local search providers deliver geographically-targeted advertising and locally customized content.
The Quova Marketing solution identifies the geographic location and Internet connection characteristics of online users, enabling online advertisers to serve ads to viewers based on where they live, what language they speak, and what currency they use. Ads can be localized to move specific products and drive traffic to particular stores -- showing special prices, for example, to online viewers in one area only -- and advertisers can deliver rich media ads to viewers with high-speed Internet connections and simple banner ads to dial-up users at the same time. The Quova Marketing solution enables Quova clients to take full advantage of geo-targeted advertising, which one client found generated a 30% lift in the ratio of click-throughs per dollar spent.
"Quova's geolocation services have been invaluable in helping Thruport provide industry-leading geo-targeting functionality to customers of our AdJuggler ad serving software," said David Waldack, sales director for Thruport Technologies, Inc. "Our customers are continually amazed at the accuracy of their geo-targeted campaigns, and we have Quova to thank for that."
Quova Marketing also enables global online enterprises and local search providers to offer customized content based on geography. The online viewer automatically sees website content tailored to his own location, language and cultural priorities without having to click a dropdown box to identify his nation of origin, enhancing the viewer experience.
"Absolut is committed to creating a unique brand experience through our online marketing," said Patric Blixt, Communication Manager for New Media at V&S Absolut Spirits. "Using the Quova Marketing solution, we can tailor that brand experience based on geography and coordinate online content and promotions with print and outdoor advertising we're running in various markets. For example, when visitors from Brazil come to http://www.absolut.com, they're offered a music promotion, while visitors from New York might be directed to local events that they can participate in. Quova has helped us take our online marketing to a whole new level."
"Finding the most accurate, cost-effective way of delivering the right message to the right audience is a competitive necessity for online marketers today," said Scott Foote, Quova's senior VP of products. "The Quova Marketing solution is a major step forward for the industry, and we expect it to extend our market reach significantly."
The Quova Marketing solution is powered by the Marketing edition of Quova GeoPoint, the world's most comprehensive repository of IP Intelligence data, which accurately determines the geographic location and Internet connection characteristics of each online user in real time. Using this information, the online enterprise can determine what ads will be served and what localized content will be displayed based on a customer's location.
Quova also offers professional services as part of Quova Marketing implementations to meet each company's specific needs:
-- A Quova GeoAudit enables a company to understand the demographics of its current traffic in order to determine what advertisements or localized content will most likely resonate with its customer base;
-- Quova GeoResearch enables ad servers to learn about the geographic and network characteristics of the IP addresses within their targeted geographic markets to assist with ad delivery and analysis; and
-- The Quova GeoPolicy service enables online enterprises to activate Quova's IP geolocation data within their systems through business rules that drive the delivery of advertising or localized content based on location or connection speed.
Quova gathers data from a worldwide network of servers that continually monitors the constantly changing infrastructure of the Internet. That data is then processed through Quova's proprietary algorithms and analyzed by Quova's US and European teams of Network Geography Analysts, the most experienced and knowledgeable geolocation experts in the world.
About Quova, Inc.
Founded in January 2000, Quova, Inc. is the authority on IP Intelligence and the leading provider of IP geolocation data and services to online businesses, including five of the world's six largest global Internet companies. Quova's patented technology provides the geographic location and Internet connection characteristics of website visitors in real time, enabling businesses to detect fraud, manage digital rights, target content, conduct site analysis and ensure regulatory compliance. Quova's customers and partners include such industry leaders as Major League Baseball Advanced Media, BBC, Bell Canada, Cisco Systems, Cyota, Corillian, Coremetrics, IBM SurfAid, Absolut, Everbank, Times Online and Sky Sports. A privately owned company with investments from Mobius Venture Capital, IDG Ventures, Nexus Group and Schoffstall Ventures, Quova is headquartered in Mountain View, California (T: 650.528.3700) with European headquarters in Amsterdam, The Netherlands (T: 31.20.888.45.30). Visit Quova online at http://www.quova.com.
NOTE: Quova is a registered trademark of Quova, Inc. All other product and company names are the property of their respective owners.
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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