Reed Business Information Applies Linkstorm to the World's Leading Aviation Media Site, http://www.flightglobal.com26 May 2006
Linkstorm's clickless navigation(TM) interlinks all articles, company information and related content in order to improve search engine visibility, enhance site navigation, and increase advertising revenue on http://www.flightglobal.com
Flight and Linkstorm Corporation today announced the launch of a new Linkstorm-enabled version of the world's leading aviation media site, http://www.flightglobal.com, which provides news, business intelligence, jobs, pictures and community resources for the global aviation industry.
"Flight is proud to be the first RBI business, and indeed the world's first major B2B site, to implement Linkstorm in such a comprehensive manner. We chose our leading aviation media site for this evaluation as our business is migrating to the web, and we want to retain maximum flexibility while optimizing our performance. We are combining subscription based with community driven content, and Linkstorm enables us to interlink all of it. We'll be able to modify the navigation over time as our business evolves, without the cost of actually redesigning the site itself," says Jim Muttram, Managing Director of Flight.
"If application on our leading aviation media site performs as expected in terms of search engine rankings, customer traffic, page consumption per visit, and both subscription based and ad based revenues, RBI intends to roll out Linkstorm as a strategic technology across many more of our businesses," adds Jeroen Kuerble, Business Development Manager for RBI.
"We have long viewed the B2B Directory Publishing space as one of our sweet spots because almost every facet of our value proposition addresses a key challenge faced by that sector: resisting disintermediation by search engines, exposing high value content that was previously hidden behind subscription barriers, and finding new ways to monetize customer traffic through advertising in addition to paid content. But Flight, part of RBI, was the first in the space to understand this potential fully and to act on it on their leading aviation media site. It has been a real pleasure to work with a large company like RBI that demonstrates great vision and a spirit of entrepreneurship," says David Sidman, Founder and CEO of Linkstorm.
Examples of http://www.flightglobal.com linkstorms can be viewed by clicking on any of the following links and then rolling over the title of the article on http://www.flightglobal.com
- Airbus A318 makes first test arrival and departure at London City Airport
- South Korea's defence ministry approves 20 Boeing F-15K fighters to keep line alive until 2011
- Everything about: China
Notes to Editors:
Reed Business Information
Flight, http://www.flightglobal.com, is part of Reed Business Information (RBI), a division of Reed Business and a member of Reed Elsevier plc (525), (UK:REL) (US:RUK) (NL:45443), the world's leading publisher and information provider. RBI publishes over 100 market leading publications, directories and online services, and organises many industry conferences and awards. The RBI portfolio includes Computer Weekly, Caterer & Hotelkeeper, Commercial Motor, Community Care, Estates Gazette, Farmers Weekly, Flight International, New Scientist, Travel Weekly, Totaljobs.com, Caterer.com, CWJobs, Estates Gazette Interactive (EGi), ATI (Air Transport Intelligence), ICIS, Kellysearch, Kompass UK, and Bankers' Almanac. For a full listing visit http://www.reedbusiness.co.uk
About Linkstorm Corporation
Linkstorm is the leading commercialiser of the next generation of Web navigation, the Handle System(R) created by Dr. Robert Kahn, co-inventor of TCP/IP and co-recipient of the Turing Award and National Medal of Freedom in recognition of his crucial role in pioneering the Internet. Linkstorm implements superconnectivity(TM) and clickless navigation(TM) to create extensive, robust and persistent interlinking of content and product information at any level organizations want it. Linkstorm is headquartered in New York City.
For more information, click on the linkstorm for this press release (http://dx.linkstorms.com/10000.1/pr42)
http://www.linkstorms.com
Source: prnewswire
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