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Sony's new hard disk drive-based Handycam(R) camcorders deliver high quality and high capacity

20 July 2006

Sony of Canada Ltd., Canada's leading supplier of electronic and computer products for consumers and business, today announced three new hard disk drive-based Handycam(R) camcorders.

The new Sony Handycam DCR-SR80, DCR-SR60 and DCR-SR40 hard drive-based models have extraordinary recording times and offer seamless connectivity with personal computers.

The introduction of these products, complemented by Sony's announcement earlier today of the technology-leading HDR-UX1 Handycam camcorder, means Canadians have more choice than ever before when it comes to the number of models and variety of recording media available to them in a camcorder. There are now 18 Handycam camcorders to choose from. And, only Sony offers a complete range of camcorder technologies supporting the following media formats - DVD disc, MiniDV tape, Digital8 tape and hard-disk drive.

The 60 GB (gigabyte) hard drive of the Handycam DCR-SR80 camcorder captures up to 41 hours of footage in long-play mode (3 Mbps (megabits per second)) or up to 14 hours of DVD movie-quality video in high-quality mode (9 Mbps). The Handycam DCR-SR60 and the DCR-SR40 models have comparable recording times with 30 GB of internal capacity - up to 20 hours of footage in long-play mode and more than seven hours of DVD movie quality video in high- quality mode.

All three new camcorders are designed to capture the activity and spontaneity of life. They each use the HDD Smart Protection system, which combines physical shock absorbers, G-sensor(TM) shock protection and video stream buffering to help prevent data loss if the cameras are dropped or shaken. These new models also feature Carl Zeiss Vario-Tessar lenses for maintaining image clarity, colour resolution and easy on-camera editing.

Sony's hard disk drive-based Handycam camcorders support visual index, which allows users to find a particular scene easily and quickly.

"Hard disk drive technology enables instant access and rapid scene search without fast-forwarding or rewinding," explained Samuel Yip, Product Manager, Handycam Camcorder, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "Within this high capacity recording format - which offers more content storage capability than any other format, Sony offers considerable choice for consumers, such that they can select a camcorder that most closely reflects their lifestyle and needs."

The three hard disk drive units are supplied with a Handycam Station that connects the camcorder to a personal computer (PC), television set or DVDirect (TM) DVD recorder with the supplied USB (universal serial bus), AV and DC-in cables. When the Handycam Station is connected to a compatible PC, the system will detect and transfer new video content to the computer's hard drive for back-up. The new camcorders are also packaged with DVD authoring software to edit video once downloaded to a PC.

For those times when users want to take their video "offline," the Handycam Station features a One Touch DVD Burn button that automatically burns video to a DVD via a PC. The Handycam Station is also designed to work seamlessly with Sony's DVDirect recorder to copy the footage from the camcorder to a DVD disc, enabling PC-less operation.

New Model Pricing and Availability:

- The 60 GB Handycam DCR-SR80 model has a wide 2.7-inch wide

(16:9 ratio) hybrid LCD (liquid crystal display) with start, stop and

zoom buttons, 12X optical zoom, a one-mega pixel CCD (charge-coupled

device) imager and an active interface shoe for attaching accessories

such as an external microphone or light. It will be available in

September at a manufacturer's suggested retail price (MSRP) of

$1,099.99;

- The 30 GB Handycam DCR-SR60 camcorder has a wide 2.7-inch wide hybrid

LCD display with start, stop and zoom buttons, 12X optical zoom, a

one-mega pixel CCD imager and an active interface shoe for attaching

accessories such as an external microphone or light. It will be

available in September at an MSRP of $949.99; and

- The 30 GB Handycam DCR-SR40 model has a 20X optical zoom, Carl Zeiss

Vario-Tessar lens, Handycam Station, 2.5-inch (4:3 ratio) LCD monitor

and touch panel functionality. It will be available in September at

an MSRP of $849.99.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support 77 Sony stores and a network of more than 500 authorized dealers across Canada.

For further information: please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site; or contact: John B. Challinor II APR, General Manager, Advertising & Corporate Communications, Sony of Canada Ltd., (416) 495-3740, john_challinor@sony.ca; Shawna Rossi, Senior Counsellor, Technology Practice, Silverhammer Public Relations, (416) 324-2024, Ext. 3, shawna_rossi@silver-hammer.com

Source: newswire