Sony unveils hard drive-based Full HD 1080 camcorder

Sony of Canada Ltd., Canada's leading supplier of electronic and computer products for consumers and business, today introduced its latest hard drive-based, Full High-Definition 1080 camcorder -- the HDR-SR1 Handycam(R) camcorder.

The Sony HDR-SR1 Handycam camcorder joins the Company's previously-announced HDR-UX1 Handycam model as the first consumer camcorder to record in Full HD 1080 resolution and Dolby(R) Digital 5.1 surround sound.

The HDR-SR1 camcorder's built-in 30 GB (gigabyte) hard drive facilitates mass video storage as well as in-camcorder and PC editing, making it the perfect choice for that week-long vacation when the convenience of long recording times and not having to manage removable media is much appreciated. This model records up to 11 hours of HD video in long play mode.

The HDR-SR1 camcorder brings home movies fully into the home theatre fold. It features HDMI(TM) outputs for simple, one-cord connection to an HD TV with no data conversion and subsequent degradation of picture quality. And, Dolby Digital 5.1 surround sound assures a life-like audio experience when viewing home movies.

The HDR-SR1 camcorder supports the new AVCHD(TM) camcorder recording format based on the MPEG-4 AVC/H.264 codec for video compression and Dolby digital audio. This technology makes it possible to not only achieve high-quality HD video and audio, but also produce camcorders that are power efficient and compact.

The HDR-SR1 model also permits quick data transfer from the camcorder to a compatible PC for playback and editing. It also features Sony's One Touch Disc Burn button for easy DVD creation using a PC. The DVD with HD content can then be played back on Blu-ray Disc devices, such as the forthcoming Sony BDP-S1 player and PLAYSTATION(R) 3 video game console.

The HDR-SR1 camcorder features Sony's ClearVid CMOS Sensor(TM) and Enhanced Imaging Processor(TM) technologies. Together, they provide high-resolution and heightened sensitivity for virtually smear-free video with vivid colour and clarity.

Other benefits include four-megapixel digital still capture, a Dual Record function that allows you to shoot video and simultaneously capture 2.3-megapixel stills, and a Smooth Slow Record function to shoot video in slow motion.

The HDR-SR1 camcorder is also equipped with an advanced Carl Zeiss(R) Vario-Sonnar(R) T(*) lens to ensure true-to-life colour saturation and minimize unwanted glare and flare from reflected light. Even while shooting, the camcorders' extra-large, 3.5-inch SwivelScreen(TM) LCD (liquid crystal display) screen displays video with high-contrast and optimal colour due to Sony's Clear Photo Plus LCD(TM) technology. Video is easy to view on screen from any angle and in virtually any environment. The screen doubles as touch-sensitive control panel, giving easy access to many of the camcorder's settings.

The HDR-SR1 camcorder is available in October at a manufacturer's suggested retail price (MSRP) of $1,799.99.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support about 78 Sony stores and a network of more than 500 authorized dealers across Canada.

For further information: please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact: John B. Challinor II, APR, General Manager, Advertising & Corporate Communications, Sony of Canada Ltd., (416) 495-3740, john_challinor@sony.ca; Michelle Cowan Lefler, Account Executive, Technology Practice, Silverhammer Public Relations, (416) 324-2024 ext. 5, michelle_lefler@silver-hammer.com

Author:  

Email:    

Topic:    

Content: