Strategic Partnership Promises Enhanced IT Channel Communication26 October 2005
The ASCII Group, Inc. (ASCII), the world's largest community of independent computer resellers, and PromoPipeline, LLC (PromoPipeline), a channel communication solution provider, announced a partnership that promises to significantly improve communications between vendors, distributors and resellers.
PromoPipeline is launching a web-based platform to improve communications in the IT channel. It is widely known that the current medium for communication in the channel - email - is broken because of the flood of promotional emails, state and federal regulations, and short shelf-life. PromoPipeline is introducing a platform to streamline the flow of information and enable resellers to locate promotional information they need, when they need it.
Alan Weinberger, chairman and CEO of ASCII, said, "Our resellers have been asking for a powerful, neutral, yet easy-to-use platform to find the promotional information they need. By making the PromoPipeline platform available to our community, we are delivering a high-value service that will enable our resellers to efficiently win new business."
Executives from ASCII and PromoPipeline are already working together in Sales and Marketing. Further, the ASCII community has enthusiastically embraced the new offering and its potential. Several ASCII resellers are testing the technology before final launch.
"Most vendors are concerned about decreasing returns to their promotion efforts," states Colin Martin, president of PromoPipeline. "Our unique platform enables vendors to touch resellers when they are about to make a purchase decision, increase the shelf-life of promotions and measure the impact of those promotions. Our partnership with the ASCII Group - the world's most respected community of resellers - is a tremendous validation of the value that our platform brings to the channel. We are also pleased with the enthusiastic reception our platform has received from the vendor and distributor communities."
About PromoPipeline, LLC (PromoPipeline)
PromoPipeline, LLC was established in 2004 and is headquartered in Greenville, SC. PromoPipeline was formed with the vision of enabling better communications between vendors, distributors and resellers. PromoPipeline provides the platform resellers need to locate promotions and the tools vendors need to increase promotion effectiveness and streamline internal promotion management and workflow. PromoPipeline can be reached at 866/372-0329 or on the web at http://www.promopipeline.com.
About The ASCII Group, Inc. (ASCII)
The ASCII Group, Inc. was established in 1984, and is headquartered in Bethesda, MD. Additional offices are located in Thornton, Ontario (Canada) and London, England. ASCII is the largest community of independent computer resellers in the world with more than 2,000 members in North America and with system-wide end-user sales of approximately $10.5 billion. ASCII provides technology tools, products and services to assist information technology resellers increase profits, reduce costs, and grow their businesses. ASCII offers resellers the leverage of the group's collective position in the industry to positively influence hardware manufacturers, software developers, IT service suppliers, distributors, the media, the government and the customer community. ASCII can be reached at (800) 394-2724 or on the web at http://www.ascii.com.
Source: PR Newswire
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