Trident's SVP(TM) EX Video Processor With DCRe(TM) Powers Samsung's New Plasma TV Lineup11 May 2005
Trident Technologies Inc, a wholly-owned subsidiary of Trident Microsystems, Inc. (Nasdaq: TRID), a world-wide leader in developing advanced digital TV technology for the consumer digital video marketplace, today announced that Samsung Electronics, a global leader in semiconductors, consumer electronics industry, and digital convergence technology, is using Trident's SVP EX ten-bit video processor featuring the Digital Cinema Reality Engine (DCRe(TM)) to power its groundbreaking family of new plasma TVs. The new models, ranging from 42" to
50", are now shipping in Asia and North America with European shipments planned for later this year.
"We are extremely pleased that Samsung has selected our SVP EX(TM) in their new line-up of advanced plasma TVs. It signifies not only an important expansion of our mainstream TV business with Samsung but also SVP EX(TM)'s growing success in another advanced TV display market. Large-size advanced displays like PDP can provide an incredible video viewing experience but they also have the most demanding video quality quirements. SVP EX(TM) delivers not only excellent de-interlacing and scaling quality but also the exceptional contrast, sharpness, and color management that PDPs require," said Dr. J.H. Chang, president of Trident Technologies Inc. "SVP EX(TM)'s ten-bit DCRe(TM) technology brings out the superior video performance of the new plasma
displays far better than older eight-bit solutions. It is an honorable endorsement of SVP EX(TM) to be used by a world-leading plasma TV manufacturer like Samsung."
The SVP EX(TM) family features Trident's Digital Cinema Reality Engine, DCRe(TM). DCRe(TM) video processing delivers optimal video fidelity to offer consumers compelling, cinema-like video images. DCRe(TM) includes:
-- Triple ten-bit ADC to dramatically reduce visible video signal conversion artifacts.
-- Ten-bit 3D color decoder to eliminate annoying "false color" artifacts and improve overall contrast.
-- Ten-bit dual-channel 1080i motion-adaptive de-interlacer to provide cinema-like motion video quality from any type of video source material.
-- Ten-bit dual-channel scaler to insure crisp images regardless of the display resolution.
-- Ten-bit dual-channel color processor with blue-stretch, green-stretch, skin-color correction, and white-balance control to offer vivid, bright colors previously available only in the most sophisticated internally- developed designs of consumer electronics OEMs.
-- Ten-bit display interface to support today's most advanced flat displays.
-- Advanced content-adaptive 3D noise reduction to dramatically reduce the popping and crackling that is especially prevalent on today's LCD TVs.
-- Enhanced horizontal and vertical sharpness controls that set a new level in sharpness for advanced TVs.
-- Programmable LCD overdrive to eliminate the blurring of fast-moving objects that is common to many LCD displays.
-- Integrated VBI slicer and V-chip/closed-caption/teletext accelerator to support world-wide TV data and messaging needs.
-- Full-screen 16-bit bit-mapped OSD powered by a 2D-graphics accelerator to enable beautiful, intuitive, windows-based user interfaces that enhance the functionality of advanced TVs.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3
billion. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and
Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com .
About Trident Microsystems, Inc.
Trident Microsystems, Inc., with headquarters in Sunnyvale, California, designs, develops and markets digital media for the masses in the form of integrated circuits (ICs) for CRT TV, LCD TV, PDP TV, HDTV, and digital set-
top boxes. Trident's products are sold to a network of OEMs, original design manufacturers and system integrators worldwide. For further information about Trident and its products, please consult the company's web site: www.tridentmicro.com.
Source: PR Newswire
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