Watch Any Movie Directly From Your Email Without Any Downloading25 November 2005
8211; KOTW Inc., today announced the introduction of a new video solution which eliminates the need to wait for the customary downloading and buffering before streaming videos can be viewed in email messages (not as attachments) or on a web page. To receive a sample video e-mail, click here: http://www.kotw.net/directmail/directmail.cfm
“Online consumers are favoring videos as a source of information and we are ready to deliver tomorrow's technology today" said Michael Murray, President of KOTW. According to Murray, advertising as well as direct-marketing companies stand to benefit by offering this service to their clients. "We provide a measurable method of delivering products to businesses and consumers. Millions are spent each year on print, radio and television ads without knowing if the intended target ever saw the ad. With our solutions, advertisers now have the ability to deliver their products and services directly to the consumer for less than the cost of a phone call” he added.
According to The Online Publishers Association (OPA), a recent study of online video viewing concluded that consumers have a strong positive reaction to online video ads. Seventy percent of respondents said they had seen a video advertisement online, and 44% said they had taken some action as a result of seeing that ad. Specifically, 34% checked out a Web site, 15% requested information and 14% went to a store to check out a product. Most significantly, 9% said they made a purchase and 3% said they bought a subscription as a result of an online video ad.
“With our proprietary solution, advertisers can know exactly when, who, and how long their ads were watched, read or heard” said Murray. “We provide our clients with complete statistics which they can download for subsequent analysis. Everything they need to know to track the performance of their ad is available to them 24/7" he added.
Whether the streaming videos are played directly within an e-mail or on a web page, they are never downloaded onto the viewer’s hard drive thereby affording a high level of digital management rights.
A reseller program is also available for companies wishing to offer KOTW's video solutions. Additional information is available here: http://www.kotw.net/reseller.cfm
About KOTW Inc.: KOTW is the brainchild of Michael Murray, a programmer with 28 years of experience and one of the first ISPs in Pinellas County, Florida. The company provides enterprise video solutions for businesses worldwide.
For additional information on KOTW’s services contact:
Adrian Da Silva
KOTW.NET
727-458-2154
Source: PrWeb
All trademarks and copyrighted information contained herein are the property of their respective owners.
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