Zilliant Secures 12 Million Dollars Additional Financing

"The investment made by our new and existing investors demonstrates that strategic pricing is one of the most compelling business propositions in today's market, and the returns our customers are seeing far outperforms their other software implementations," said Greg Peters, CEO of Zilliant. "Zilliant's solutions are helping companies across the country improve profitability and we are pleased that our investors share our vision for the strategic pricing application space."

2004 proved to be very successful for Austin, TX-based Zilliant. The company saw sales increase more than five-fold, headcount grow by 45 percent, the further expansion of its seasoned management team, and an increase in its customer count in all target verticals. The company also moved its headquarters into an expanded facility in Austin that will allow for continued growth.

"Zilliant has demonstrated tremendous forward momentum over the past year, adding well recognized customers to its list of clients and strengthening its staff to solidify its leadership position in the strategic pricing space," said Joyce Chung, general partner at Cardinal Venture Capital. "In addition, Zilliant's innovative technology and cutting-edge product suite were extremely attractive to Cardinal Venture Capital. We are excited by the prospects of this ROI-delivering company and are committed to a productive and profitable long-term relationship."

"Securing $12 million in financing in today's market is a clear testament to Zilliant's strength as a company and the untapped potential of strategic pricing," said Peters. "Pricing is a strategic, guarded weapon that companies are using to help improve margin performance and customer relationships, and we are pleased that the investment community sees us as a leader in this industry."

Zilliant's Pricing Suite (ZPS) allows companies to optimize revenue and profits through modeled segmentation, precision price setting, effective discount guidelines, in-depth price analytics, intelligent deal management and successful price promotions. Zilliant's clients typically experience profit margin growth of more than 10 percent within months of implementing the company's software.

About Zilliant

Zilliant, a leader in strategic pricing applications, provides software and services that aid companies in defining and managing their pricing for improved financial results. The Zilliant Pricing Suite delivers a full solution for Price Analytics, Price Execution and Price Optimization. By utilizing the Zilliant suite of applications, companies are able to maximize revenue and margins through optimized segmentation, precision price setting, effective discount guidelines, successful price promotions and effective price policy enforcement. Headquartered in Austin, Texas, Zilliant is a privately held company. Investors include Cardinal Venture Capital, JP Morgan Partners, Austin Ventures and Trellis Partners. Zilliant is a registered trademark of Zilliant, Inc.

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